nigel.stanger / Digital_Repository
Transfer to URL with SHA Find file
Newer
Older
Digital_Repository / Misc / Mass downloads / UTas / 690.html
Nigel Stanger on 7 May 2013 27 KB - Imported Misc directory.
Raw Blame History 
  1. <!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN"
  2. "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
  3. <html>
  4.   <head>
  5.     <title>UTas ePrints - Provenance, Purity & Price Premiums: Consumer Valuations of Organic & Place-of-Origin Food Labelling</title>
  6.     <script type="text/javascript" src="http://eprints.utas.edu.au/javascript/auto.js"><!-- padder --></script>
  7.     <style type="text/css" media="screen">@import url(http://eprints.utas.edu.au/style/auto.css);</style>
  8.     <style type="text/css" media="print">@import url(http://eprints.utas.edu.au/style/print.css);</style>
  9.     <link rel="icon" href="/images/eprints/favicon.ico" type="image/x-icon" />
  10.     <link rel="shortcut icon" href="/images/eprints/favicon.ico" type="image/x-icon" />
  11.     <link rel="Top" href="http://eprints.utas.edu.au/" />
  12.     <link rel="Search" href="http://eprints.utas.edu.au/cgi/search" />
  13.     <meta content="Paull, John" name="eprints.creators_name" />
  14. <meta content="thesis" name="eprints.type" />
  15. <meta content="2007-02-02" name="eprints.datestamp" />
  16. <meta content="2008-01-08 15:30:00" name="eprints.lastmod" />
  17. <meta content="show" name="eprints.metadata_visibility" />
  18. <meta content="Provenance, Purity &amp; Price Premiums:
  19. Consumer Valuations of Organic
  20. &amp;
  21. Place-of-Origin Food Labelling" name="eprints.title" />
  22. <meta content="unpub" name="eprints.ispublished" />
  23. <meta content="300800" name="eprints.subjects" />
  24. <meta content="public" name="eprints.full_text_status" />
  25. <meta content="food, categories, labelling, organic, Australia" name="eprints.keywords" />
  26. <meta content="China is now the world's largest food producer for many food categories, and has recently embarked
  27. on a major conversion to organic agriculture. Australian farmers have described their industry
  28. as in crisis due to increasing competition from imports; they have called for strengthening of
  29. country of origin labelling on food. Priestley (2005) noted the absence of data on the premium Australian
  30. consumers will pay, if any, for Australian food produce. Halpin (2004) has reported that the
  31. current premiums on organic food are well beyond what Australian consumers are likely to be willing
  32. to pay, and that this will probably inhibit the growth of the industry in Australia. Vogl, Kilcher
  33. &amp; Schmidt (2005) declare that consumers expect organic produce to be labelled with a regional
  34. identity. The present study set out to establish the values consumers place on organic, on provenance,
  35. and on faux-organic claims (Type II eco-labels), and to determine the interactions between
  36. these factors.
  37. Australian consumers (N=221) were surveyed online. Organic was valued at an 8.12% premium,
  38. and Certified Organic was valued at a 15.63% premium. The provenance Australia was valued at a
  39. 25.98% premium over China, and Tasmania was valued at a 31.59% premium over China. Both
  40. Natural and Eco added value, 2.48% and 2.84% respectively.
  41. Certified Organic attracted a lower premium when coupled with China (11.62%). This Organic x
  42. Provenance interaction was consistent with respondents declaring they lacked trust in Chinese labelling.
  43. Interaction effects for eight demographic variables, including age, education, and place of
  44. residence, are reported. Gender and income do not have a significant influence on consumer values.
  45. This study found that adjunctive labelling offers both Australian and Chinese producers the opportunity
  46. to add value to their produce. It found that Australian producers would be beneficiaries from
  47. implementation of the Fair Dinkum Food Campaign's call for Country of Origin Labelling (CoOL),
  48. which is currently lacking on processed food. It establishes that organic is a path for both Australian
  49. and Chinese producers to add value. It suggests that China's push into organic production has the
  50. potential to lead the world to an organic future, and continuing on this path may give China the opportunity
  51. to redefine the standard for internationally traded food as Certified Organic." name="eprints.abstract" />
  52. <meta content="2006-11" name="eprints.date" />
  53. <meta content="published" name="eprints.date_type" />
  54. <meta content="University of Tasmania" name="eprints.institution" />
  55. <meta content="School of Geography and Environmental Studies" name="eprints.department" />
  56. <meta content="rmaster" name="eprints.thesis_type" />
  57. <meta content="Paull, John (2006) Provenance, Purity &amp; Price Premiums: Consumer Valuations of Organic &amp; Place-of-Origin Food Labelling. Research Master thesis, University of Tasmania." name="eprints.citation" />
  58. <meta content="http://eprints.utas.edu.au/690/1/01front3.pdf" name="eprints.document_url" />
  59. <meta content="http://eprints.utas.edu.au/690/2/02body.pdf" name="eprints.document_url" />
  60. <meta content="http://eprints.utas.edu.au/690/3/03appendices.pdf" name="eprints.document_url" />
  61. <link rel="schema.DC" href="http://purl.org/DC/elements/1.0/" />
  62. <meta content="Provenance, Purity &amp; Price Premiums:
  63. Consumer Valuations of Organic
  64. &amp;
  65. Place-of-Origin Food Labelling" name="DC.title" />
  66. <meta content="Paull, John" name="DC.creator" />
  67. <meta content="300800 Environmental Sciences" name="DC.subject" />
  68. <meta content="China is now the world's largest food producer for many food categories, and has recently embarked
  69. on a major conversion to organic agriculture. Australian farmers have described their industry
  70. as in crisis due to increasing competition from imports; they have called for strengthening of
  71. country of origin labelling on food. Priestley (2005) noted the absence of data on the premium Australian
  72. consumers will pay, if any, for Australian food produce. Halpin (2004) has reported that the
  73. current premiums on organic food are well beyond what Australian consumers are likely to be willing
  74. to pay, and that this will probably inhibit the growth of the industry in Australia. Vogl, Kilcher
  75. &amp; Schmidt (2005) declare that consumers expect organic produce to be labelled with a regional
  76. identity. The present study set out to establish the values consumers place on organic, on provenance,
  77. and on faux-organic claims (Type II eco-labels), and to determine the interactions between
  78. these factors.
  79. Australian consumers (N=221) were surveyed online. Organic was valued at an 8.12% premium,
  80. and Certified Organic was valued at a 15.63% premium. The provenance Australia was valued at a
  81. 25.98% premium over China, and Tasmania was valued at a 31.59% premium over China. Both
  82. Natural and Eco added value, 2.48% and 2.84% respectively.
  83. Certified Organic attracted a lower premium when coupled with China (11.62%). This Organic x
  84. Provenance interaction was consistent with respondents declaring they lacked trust in Chinese labelling.
  85. Interaction effects for eight demographic variables, including age, education, and place of
  86. residence, are reported. Gender and income do not have a significant influence on consumer values.
  87. This study found that adjunctive labelling offers both Australian and Chinese producers the opportunity
  88. to add value to their produce. It found that Australian producers would be beneficiaries from
  89. implementation of the Fair Dinkum Food Campaign's call for Country of Origin Labelling (CoOL),
  90. which is currently lacking on processed food. It establishes that organic is a path for both Australian
  91. and Chinese producers to add value. It suggests that China's push into organic production has the
  92. potential to lead the world to an organic future, and continuing on this path may give China the opportunity
  93. to redefine the standard for internationally traded food as Certified Organic." name="DC.description" />
  94. <meta content="2006-11" name="DC.date" />
  95. <meta content="Thesis" name="DC.type" />
  96. <meta content="NonPeerReviewed" name="DC.type" />
  97. <meta content="application/pdf" name="DC.format" />
  98. <meta content="http://eprints.utas.edu.au/690/1/01front3.pdf" name="DC.identifier" />
  99. <meta content="application/pdf" name="DC.format" />
  100. <meta content="http://eprints.utas.edu.au/690/2/02body.pdf" name="DC.identifier" />
  101. <meta content="application/pdf" name="DC.format" />
  102. <meta content="http://eprints.utas.edu.au/690/3/03appendices.pdf" name="DC.identifier" />
  103. <meta content="Paull, John (2006) Provenance, Purity &amp; Price Premiums: Consumer Valuations of Organic &amp; Place-of-Origin Food Labelling. Research Master thesis, University of Tasmania." name="DC.identifier" />
  104. <meta content="http://eprints.utas.edu.au/690/" name="DC.relation" />
  105. <link rel="alternate" href="http://eprints.utas.edu.au/cgi/export/690/BibTeX/epprod-eprint-690.bib" title="BibTeX" type="text/plain" />
  106. <link rel="alternate" href="http://eprints.utas.edu.au/cgi/export/690/ContextObject/epprod-eprint-690.xml" title="OpenURL ContextObject" type="text/xml" />
  107. <link rel="alternate" href="http://eprints.utas.edu.au/cgi/export/690/ContextObject::Dissertation/epprod-eprint-690.xml" title="OpenURL Dissertation" type="text/xml" />
  108. <link rel="alternate" href="http://eprints.utas.edu.au/cgi/export/690/ContextObject::Journal/epprod-eprint-690.xml" title="OpenURL Journal" type="text/xml" />
  109. <link rel="alternate" href="http://eprints.utas.edu.au/cgi/export/690/DC/epprod-eprint-690.txt" title="Dublin Core" type="text/plain" />
  110. <link rel="alternate" href="http://eprints.utas.edu.au/cgi/export/690/DIDL/epprod-eprint-690.xml" title="DIDL" type="text/xml" />
  111. <link rel="alternate" href="http://eprints.utas.edu.au/cgi/export/690/EndNote/epprod-eprint-690.enw" title="EndNote" type="text/plain" />
  112. <link rel="alternate" href="http://eprints.utas.edu.au/cgi/export/690/HTML/epprod-eprint-690.html" title="HTML Citation" type="text/html; charset=utf-8" />
  113. <link rel="alternate" href="http://eprints.utas.edu.au/cgi/export/690/METS/epprod-eprint-690.xml" title="METS" type="text/xml" />
  114. <link rel="alternate" href="http://eprints.utas.edu.au/cgi/export/690/MODS/epprod-eprint-690.xml" title="MODS" type="text/xml" />
  115. <link rel="alternate" href="http://eprints.utas.edu.au/cgi/export/690/RIS/epprod-eprint-690.ris" title="Reference Manager" type="text/plain" />
  116. <link rel="alternate" href="http://eprints.utas.edu.au/cgi/export/690/Refer/epprod-eprint-690.refer" title="Refer" type="text/plain" />
  117. <link rel="alternate" href="http://eprints.utas.edu.au/cgi/export/690/Simple/epprod-eprint-690text" title="Simple Metadata" type="text/plain" />
  118. <link rel="alternate" href="http://eprints.utas.edu.au/cgi/export/690/Text/epprod-eprint-690.txt" title="ASCII Citation" type="text/plain; charset=utf-8" />
  119. <link rel="alternate" href="http://eprints.utas.edu.au/cgi/export/690/XML/epprod-eprint-690.xml" title="EP3 XML" type="text/xml" />
  120.  
  121.   </head>
  122.   <body bgcolor="#ffffff" text="#000000" onLoad="loadRoutine(); MM_preloadImages('images/eprints/ePrints_banner_r5_c5_f2.gif','images/eprints/ePrints_banner_r5_c7_f2.gif','images/eprints/ePrints_banner_r5_c8_f2.gif','images/eprints/ePrints_banner_r5_c9_f2.gif','images/eprints/ePrints_banner_r5_c10_f2.gif','images/eprints/ePrints_banner_r5_c11_f2.gif','images/eprints/ePrints_banner_r6_c4_f2.gif')">
  123.     
  124.     <div class="ep_noprint"><noscript><style type="text/css">@import url(http://eprints.utas.edu.au/style/nojs.css);</style></noscript></div>
  125.  
  126.  
  127.  
  128.  
  129. <table width="795" border="0" cellspacing="0" cellpadding="0">
  130.   <tr>
  131.     <td><script language="JavaScript1.2">mmLoadMenus();</script>
  132.       <table border="0" cellpadding="0" cellspacing="0" width="795">
  133.         <!-- fwtable fwsrc="eprints_banner_final2.png" fwbase="ePrints_banner.gif" fwstyle="Dreamweaver" fwdocid = "1249563342" fwnested="0" -->
  134.         <tr>
  135.           <td><img src="/images/eprints/spacer.gif" width="32" height="1" border="0" alt="" /></td>
  136.           <td><img src="/images/eprints/spacer.gif" width="104" height="1" border="0" alt="" /></td>
  137.           <td><img src="/images/eprints/spacer.gif" width="44" height="1" border="0" alt="" /></td>
  138.           <td><img src="/images/eprints/spacer.gif" width="105" height="1" border="0" alt="" /></td>
  139.           <td><img src="/images/eprints/spacer.gif" width="41" height="1" border="0" alt="" /></td>
  140.           <td><img src="/images/eprints/spacer.gif" width="16" height="1" border="0" alt="" /></td>
  141.           <td><img src="/images/eprints/spacer.gif" width="68" height="1" border="0" alt="" /></td>
  142.           <td><img src="/images/eprints/spacer.gif" width="68" height="1" border="0" alt="" /></td>
  143.           <td><img src="/images/eprints/spacer.gif" width="68" height="1" border="0" alt="" /></td>
  144.           <td><img src="/images/eprints/spacer.gif" width="82" height="1" border="0" alt="" /></td>
  145.           <td><img src="/images/eprints/spacer.gif" width="69" height="1" border="0" alt="" /></td>
  146.           <td><img src="/images/eprints/spacer.gif" width="98" height="1" border="0" alt="" /></td>
  147.           <td><img src="/images/eprints/spacer.gif" width="1" height="1" border="0" alt="" /></td>
  148.         </tr>
  149.         <tr>
  150.           <td colspan="12"><img name="ePrints_banner_r1_c1" src="/images/eprints/ePrints_banner_r1_c1.gif" width="795" height="10" border="0" alt="" /></td>
  151.           <td><img src="/images/eprints/spacer.gif" width="1" height="10" border="0" alt="" /></td>
  152.         </tr>
  153.         <tr>
  154.           <td rowspan="6"><img name="ePrints_banner_r2_c1" src="/images/eprints/ePrints_banner_r2_c1.gif" width="32" height="118" border="0" alt="" /></td>
  155.           <td rowspan="5"><a href="http://www.utas.edu.au/"><img name="ePrints_banner_r2_c2" src="/images/eprints/ePrints_banner_r2_c2.gif" width="104" height="103" border="0" alt="" /></a></td>
  156.           <td colspan="10"><img name="ePrints_banner_r2_c3" src="/images/eprints/ePrints_banner_r2_c3.gif" width="659" height="41" border="0" alt="" /></td>
  157.           <td><img src="/images/eprints/spacer.gif" width="1" height="41" border="0" alt="" /></td>
  158.         </tr>
  159.         <tr>
  160.           <td colspan="3"><a href="http://eprints.utas.edu.au/"><img name="ePrints_banner_r3_c3" src="/images/eprints/ePrints_banner_r3_c3.gif" width="190" height="31" border="0" alt="" /></a></td>
  161.           <td rowspan="2" colspan="7"><img name="ePrints_banner_r3_c6" src="/images/eprints/ePrints_banner_r3_c6.gif" width="469" height="37" border="0" alt="" /></td>
  162.           <td><img src="/images/eprints/spacer.gif" width="1" height="31" border="0" alt="" /></td>
  163.         </tr>
  164.         <tr>
  165.           <td colspan="3"><img name="ePrints_banner_r4_c3" src="/images/eprints/ePrints_banner_r4_c3.gif" width="190" height="6" border="0" alt="" /></td>
  166.           <td><img src="/images/eprints/spacer.gif" width="1" height="6" border="0" alt="" /></td>
  167.         </tr>
  168.         <tr>
  169.           <td colspan="2"><img name="ePrints_banner_r5_c3" src="/images/eprints/ePrints_banner_r5_c3.gif" width="149" height="1" border="0" alt="" /></td>
  170.           <td rowspan="2" colspan="2"><a href="/information.html" onMouseOut="MM_swapImgRestore();MM_startTimeout()" onMouseOver="MM_showMenu(window.mm_menu_0821132634_0,0,25,null,'ePrints_banner_r5_c5');MM_swapImage('ePrints_banner_r5_c5','','/images/eprints/ePrints_banner_r5_c5_f2.gif',1);"><img name="ePrints_banner_r5_c5" src="/images/eprints/ePrints_banner_r5_c5.gif" width="57" height="25" border="0" alt="About" /></a></td>
  171.           <td rowspan="2"><a href="/view/" onMouseOut="MM_swapImgRestore();MM_startTimeout()" onMouseOver="MM_showMenu(window.mm_menu_0821133021_1,0,25,null,'ePrints_banner_r5_c7');MM_swapImage('ePrints_banner_r5_c7','','/images/eprints/ePrints_banner_r5_c7_f2.gif',1);"><img name="ePrints_banner_r5_c7" src="/images/eprints/ePrints_banner_r5_c7.gif" width="68" height="25" border="0" alt="Browse" /></a></td>
  172.           <td rowspan="2"><a href="/perl/search/simple" onMouseOut="MM_swapImgRestore();MM_startTimeout()" onMouseOver="MM_showMenu(window.mm_menu_0821133201_2,0,25,null,'ePrints_banner_r5_c8');MM_swapImage('ePrints_banner_r5_c8','','/images/eprints/ePrints_banner_r5_c8_f2.gif',1);"><img name="ePrints_banner_r5_c8" src="/images/eprints/ePrints_banner_r5_c8.gif" width="68" height="25" border="0" alt="Search" /></a></td>
  173.           <td rowspan="2"><a href="/perl/register" onMouseOut="MM_swapImgRestore();MM_startTimeout();" onMouseOver="MM_showMenu(window.mm_menu_1018171924_3,0,25,null,'ePrints_banner_r5_c9');MM_swapImage('ePrints_banner_r5_c9','','/images/eprints/ePrints_banner_r5_c9_f2.gif',1);"><img name="ePrints_banner_r5_c9" src="/images/eprints/ePrints_banner_r5_c9.gif" width="68" height="25" border="0" alt="register" /></a></td>
  174.           <td rowspan="2"><a href="/perl/users/home" onMouseOut="MM_swapImgRestore();MM_startTimeout()" onMouseOver="MM_showMenu(window.mm_menu_0821133422_4,0,25,null,'ePrints_banner_r5_c10');MM_swapImage('ePrints_banner_r5_c10','','/images/eprints/ePrints_banner_r5_c10_f2.gif',1);"><img name="ePrints_banner_r5_c10" src="/images/eprints/ePrints_banner_r5_c10.gif" width="82" height="25" border="0" alt="user area" /></a></td>
  175.           <td rowspan="2"><a href="/help/" onMouseOut="MM_swapImgRestore();MM_startTimeout()" onMouseOver="MM_showMenu(window.mm_menu_0821133514_5,0,25,null,'ePrints_banner_r5_c11');MM_swapImage('ePrints_banner_r5_c11','','/images/eprints/ePrints_banner_r5_c11_f2.gif',1);"><img name="ePrints_banner_r5_c11" src="/images/eprints/ePrints_banner_r5_c11.gif" width="69" height="25" border="0" alt="Help" /></a></td>
  176.           <td rowspan="3" colspan="4"><img name="ePrints_banner_r5_c12" src="/images/eprints/ePrints_banner_r5_c12.gif" width="98" height="40" border="0" alt="" /></td>
  177.           <td><img src="/images/eprints/spacer.gif" width="1" height="1" border="0" alt="" /></td>
  178.         </tr>
  179.         <tr>
  180.           <td rowspan="2"><img name="ePrints_banner_r6_c3" src="/images/eprints/ePrints_banner_r6_c3.gif" width="44" height="39" border="0" alt="ePrints home" /></td>
  181.           <td><a href="/" onMouseOut="MM_swapImgRestore()" onMouseOver="MM_swapImage('ePrints_banner_r6_c4','','/images/eprints/ePrints_banner_r6_c4_f2.gif',1);"><img name="ePrints_banner_r6_c4" src="/images/eprints/ePrints_banner_r6_c4.gif" width="105" height="24" border="0" alt="ePrints home" /></a></td>
  182.           <td><img src="/images/eprints/spacer.gif" width="1" height="24" border="0" alt="" /></td>
  183.         </tr>
  184.         <tr>
  185.           <td><img name="ePrints_banner_r7_c2" src="/images/eprints/ePrints_banner_r7_c2.gif" width="104" height="15" border="0" alt="" /></td>
  186.           <td colspan="8"><img name="ePrints_banner_r7_c4" src="/images/eprints/ePrints_banner_r7_c4.gif" width="517" height="15" border="0" alt="" /></td>
  187.           <td><img src="/images/eprints/spacer.gif" width="1" height="15" border="0" alt="" /></td>
  188.         </tr>
  189.       </table></td>
  190.   </tr>
  191.     <tr><td><table width="100%" style="font-size: 90%; border: solid 1px #ccc; padding: 3px"><tr>
  192.       <td align="left"><a href="http://eprints.utas.edu.au/cgi/users/home">Login</a> | <a href="http://eprints.utas.edu.au/cgi/register">Create Account</a></td>
  193.       <td align="right" style="white-space: nowrap">
  194.         <form method="get" accept-charset="utf-8" action="http://eprints.utas.edu.au/cgi/search" style="display:inline">
  195.           <input class="ep_tm_searchbarbox" size="20" type="text" name="q" />
  196.           <input class="ep_tm_searchbarbutton" value="Search" type="submit" name="_action_search" />
  197.           <input type="hidden" name="_order" value="bytitle" />
  198.           <input type="hidden" name="basic_srchtype" value="ALL" />
  199.           <input type="hidden" name="_satisfyall" value="ALL" />
  200.         </form>
  201.       </td>
  202.     </tr></table></td></tr>
  203.   <tr>
  204.     <td class="toplinks"><!-- InstanceBeginEditable name="content" -->
  205.  
  206.  
  207. <div align="center">
  208.   
  209.   <table width="720" class="ep_tm_main"><tr><td align="left">
  210.     <h1 class="ep_tm_pagetitle">Provenance, Purity &amp; Price Premiums: Consumer Valuations of Organic &amp; Place-of-Origin Food Labelling</h1>
  211.     <p style="margin-bottom: 1em" class="not_ep_block"><span class="person_name">Paull, John</span> (2006) <xhtml:em>Provenance, Purity &amp; Price Premiums: Consumer Valuations of Organic &amp; Place-of-Origin Food Labelling.</xhtml:em> Research Master thesis, University of Tasmania.</p><p style="margin-bottom: 1em" class="not_ep_block"></p><table style="margin-bottom: 1em" class="not_ep_block"><tr><td valign="top" style="text-align:center"><a onmouseover="EPJS_ShowPreview( event, 'doc_preview_701' );" href="http://eprints.utas.edu.au/690/1/01front3.pdf" onmouseout="EPJS_HidePreview( event, 'doc_preview_701' );"><img alt="[img]" src="http://eprints.utas.edu.au/style/images/fileicons/application_pdf.png" class="ep_doc_icon" border="0" /></a><div class="ep_preview" id="doc_preview_701"><table><tr><td><img alt="" src="http://eprints.utas.edu.au/690/thumbnails/1/preview.png" class="ep_preview_image" border="0" /><div class="ep_preview_title">Preview</div></td></tr></table></div></td><td valign="top"><a href="http://eprints.utas.edu.au/690/1/01front3.pdf"><span class="ep_document_citation">PDF (01: Front Matter)</span></a> - Requires a PDF viewer<br />379Kb</td></tr><tr><td valign="top" style="text-align:center"><a onmouseover="EPJS_ShowPreview( event, 'doc_preview_702' );" href="http://eprints.utas.edu.au/690/2/02body.pdf" onmouseout="EPJS_HidePreview( event, 'doc_preview_702' );"><img alt="[img]" src="http://eprints.utas.edu.au/style/images/fileicons/application_pdf.png" class="ep_doc_icon" border="0" /></a><div class="ep_preview" id="doc_preview_702"><table><tr><td><img alt="" src="http://eprints.utas.edu.au/690/thumbnails/2/preview.png" class="ep_preview_image" border="0" /><div class="ep_preview_title">Preview</div></td></tr></table></div></td><td valign="top"><a href="http://eprints.utas.edu.au/690/2/02body.pdf"><span class="ep_document_citation">PDF (02: Body of Thesis)</span></a> - Requires a PDF viewer<br />1397Kb</td></tr><tr><td valign="top" style="text-align:center"><a onmouseover="EPJS_ShowPreview( event, 'doc_preview_703' );" href="http://eprints.utas.edu.au/690/3/03appendices.pdf" onmouseout="EPJS_HidePreview( event, 'doc_preview_703' );"><img alt="[img]" src="http://eprints.utas.edu.au/style/images/fileicons/application_pdf.png" class="ep_doc_icon" border="0" /></a><div class="ep_preview" id="doc_preview_703"><table><tr><td><img alt="" src="http://eprints.utas.edu.au/690/thumbnails/3/preview.png" class="ep_preview_image" border="0" /><div class="ep_preview_title">Preview</div></td></tr></table></div></td><td valign="top"><a href="http://eprints.utas.edu.au/690/3/03appendices.pdf"><span class="ep_document_citation">PDF (03: Appendices)</span></a> - Requires a PDF viewer<br />4Mb</td></tr></table><div class="not_ep_block"><h2>Abstract</h2><p style="padding-bottom: 16px; text-align: left; margin: 1em auto 0em auto">China is now the world's largest food producer for many food categories, and has recently embarked
  212. on a major conversion to organic agriculture. Australian farmers have described their industry
  213. as in crisis due to increasing competition from imports; they have called for strengthening of
  214. country of origin labelling on food. Priestley (2005) noted the absence of data on the premium Australian
  215. consumers will pay, if any, for Australian food produce. Halpin (2004) has reported that the
  216. current premiums on organic food are well beyond what Australian consumers are likely to be willing
  217. to pay, and that this will probably inhibit the growth of the industry in Australia. Vogl, Kilcher
  218. &amp; Schmidt (2005) declare that consumers expect organic produce to be labelled with a regional
  219. identity. The present study set out to establish the values consumers place on organic, on provenance,
  220. and on faux-organic claims (Type II eco-labels), and to determine the interactions between
  221. these factors.
  222. Australian consumers (N=221) were surveyed online. Organic was valued at an 8.12% premium,
  223. and Certified Organic was valued at a 15.63% premium. The provenance Australia was valued at a
  224. 25.98% premium over China, and Tasmania was valued at a 31.59% premium over China. Both
  225. Natural and Eco added value, 2.48% and 2.84% respectively.
  226. Certified Organic attracted a lower premium when coupled with China (11.62%). This Organic x
  227. Provenance interaction was consistent with respondents declaring they lacked trust in Chinese labelling.
  228. Interaction effects for eight demographic variables, including age, education, and place of
  229. residence, are reported. Gender and income do not have a significant influence on consumer values.
  230. This study found that adjunctive labelling offers both Australian and Chinese producers the opportunity
  231. to add value to their produce. It found that Australian producers would be beneficiaries from
  232. implementation of the Fair Dinkum Food Campaign's call for Country of Origin Labelling (CoOL),
  233. which is currently lacking on processed food. It establishes that organic is a path for both Australian
  234. and Chinese producers to add value. It suggests that China's push into organic production has the
  235. potential to lead the world to an organic future, and continuing on this path may give China the opportunity
  236. to redefine the standard for internationally traded food as Certified Organic.</p></div><table style="margin-bottom: 1em" cellpadding="3" class="not_ep_block" border="0"><tr><th valign="top" class="ep_row">Item Type:</th><td valign="top" class="ep_row">Thesis (Research Master)</td></tr><tr><th valign="top" class="ep_row">Keywords:</th><td valign="top" class="ep_row">food, categories, labelling, organic, Australia</td></tr><tr><th valign="top" class="ep_row">Subjects:</th><td valign="top" class="ep_row"><a href="http://eprints.utas.edu.au/view/subjects/300800.html">300000 Agricultural, Veterinary and Environmental Sciences &gt; 300800 Environmental Sciences</a></td></tr><tr><th valign="top" class="ep_row">ID Code:</th><td valign="top" class="ep_row">690</td></tr><tr><th valign="top" class="ep_row">Deposited By:</th><td valign="top" class="ep_row"><span class="ep_name_citation"><span class="person_name">UTas Digital Archives Librarian</span></span></td></tr><tr><th valign="top" class="ep_row">Deposited On:</th><td valign="top" class="ep_row">02 Feb 2007</td></tr><tr><th valign="top" class="ep_row">Last Modified:</th><td valign="top" class="ep_row">09 Jan 2008 02:30</td></tr><tr><th valign="top" class="ep_row">ePrint Statistics:</th><td valign="top" class="ep_row"><a target="ePrintStats" href="/es/index.php?action=show_detail_eprint;id=690;">View statistics for this ePrint</a></td></tr></table><p align="right">Repository Staff Only: <a href="http://eprints.utas.edu.au/cgi/users/home?screen=EPrint::View&amp;eprintid=690">item control page</a></p>
  237.   </td></tr></table>
  238. </div>
  239.  
  240.  
  241.  
  242.     <!-- InstanceEndEditable --></td>
  243.   </tr>
  244.   <tr>
  245.     <td><!-- #BeginLibraryItem "/Library/footer_eprints.lbi" -->
  246.     <table width="795" border="0" align="left" cellpadding="0" class="footer">
  247.   <tr valign="top">
  248. <td colspan="2"><div align="center"><a href="http://www.utas.edu.au">UTAS home</a> | <a href="http://www.utas.edu.au/library/">Library home</a> | <a href="/">ePrints home</a> | <a href="/contact.html">contact</a> | <a href="/information.html">about</a> | <a href="/view/">browse</a> | <a href="/perl/search/simple">search</a> | <a href="/perl/register">register</a> | <a href="/perl/users/home">user area</a> | <a href="/help/">help</a></div><br /></td>
  249. </tr>
  250. <tr><td colspan="2"><p><img src="/images/eprints/footerline.gif" width="100%" height="4" /></p></td></tr>
  251.       <tr valign="top">
  252.         <td width="68%" class="footer">Authorised by the University Librarian<br />
  253. © University of Tasmania ABN 30 764 374 782<br />
  254.       <a href="http://www.utas.edu.au/cricos/">CRICOS Provider Code 00586B</a> | <a href="http://www.utas.edu.au/copyright/copyright_disclaimers.html">Copyright &amp; Disclaimers</a> | <a href="http://www.utas.edu.au/accessibility/index.html">Accessibility</a> | <a href="http://eprints.utas.edu.au/feedback/">Site Feedback</a>  </td>
  255.         <td width="32%"><div align="right">
  256.             <p align="right" class="NoPrint"><a href="http://www.utas.edu.au/"><img src="http://www.utas.edu.au/shared/logos/unioftasstrip.gif" alt="University of Tasmania Home Page" width="260" height="16" border="0" align="right" /></a></p>
  257.             <p align="right" class="NoPrint"><a href="http://www.utas.edu.au/"><br />
  258.             </a></p>
  259.         </div></td>
  260.       </tr>
  261.       <tr valign="top">
  262.         <td><p>  </p></td>
  263.         <td><div align="right"><span class="NoPrint"><a href="http://www.eprints.org/software/"><img src="/images/eprintslogo.gif" alt="ePrints logo" width="77" height="29" border="0" align="bottom" /></a></span></div></td>
  264.       </tr>
  265.     </table>
  266.     <!-- #EndLibraryItem -->
  267.     <div align="center"></div></td>
  268.   </tr>
  269. </table>
  270.  
  271.   </body>
  272. </html>